Sales Executive

Lulu International Group

Job Description

Roles & Responsibilities

Desired Candidate Profile

Job Purpose:

The Sales Executive is responsible for growing B2B revenue and distribution coverage by acquiring new customers and expanding existing accounts across assigned territories/channels, ensuring sustainable volume growth, strong collections, and high service levels.

Key Accountabilities:

• Achieve assigned sales targets (value/volume/mix) by executing daily call plans, route coverage, and channel-specific selling strategies.
• Grow numeric and weighted distribution by identifying high-potential outlets, qualifying leads, opening new accounts, and ensuring correct onboarding documentation.
• Deliver profitable deals and commercial terms by preparing quotations/proposals, negotiating within approved pricing/discount policies, and securing management approvals when required.
• Ensure order accuracy and fulfillment success by confirming availability, lead times, and delivery requirements, and coordinating with customer service/logistics to close delivery issues quickly.
• Maintain healthy accounts receivable by monitoring credit terms, following up on overdue payments, and coordinating with Finance to resolve disputes and protect cash flow.
• Improve forecast and inventory planning quality by updating the pipeline, sharing customer insights, and communicating expected promotions/large orders early.
• Strengthen customer relationships and retention by conducting regular business reviews, resolving complaints, and ensuring consistent service levels post-sale.
• Maintain market competitiveness by monitoring competitor pricing, promotions, and new launches, and recommending actions to Sales/Marketing based on field intelligence.
• Ensure compliance and reporting discipline by keeping CRM/pipeline accurate, submitting visit reports, and adhering to company policies (pricing, credit, ethics, and safety).

• Bachelor s degree in business, Marketing, or related field.
• Minimum: 3 years in B2B field sales, preferably in FMCG, distribution, or wholesale.
• Strong B2B selling and negotiation skills; ability to close and grow accounts.
• Solid understanding of FMCG trade dynamics (distribution, assortment, promotions).
• Forecasting/pipeline management and basic commercial math (margins/discounts).
• Customer relationship management, objection handling, and complaint resolution.
• High discipline in reporting and time/territory management.
• Fluent in English.
• Proficiency in MS Excel and CRM tools.