Sales Executive

Royal Alwaha Trading Co.

Key Responsibilities

• Business Development
• Identify and pursue new sales opportunities within Riyadh and surrounding areas.
• Generate leads through networking, cold calling, referrals, site visits, and market research.
• Develop and maintain a strong sales pipeline.
• Sales & Client Management
• Meet prospective clients and understand their branding, signage, and printing requirements.
• Present suitable solutions and prepare commercial proposals.
• Negotiate pricing and project scope while maintaining company profitability.
• Follow up on quotations and convert opportunities into confirmed orders.
• Build long-term relationships with clients to encourage repeat business.

Product Promotion

• Promote and sell:
• UV Printing Solutions
• Eco Solvent Printing Solutions
• Indoor & Outdoor Signage
• Vehicle Branding & Graphics
• Retail Branding Solutions
• Exhibition & Event Graphics
• Wall Graphics & Window Graphics
• Banners, Flex, Vinyl & Related Printing Products

Coordination & Reporting

Coordinate with design, production, and installation teams to ensure successful project execution.

Maintain accurate customer records and sales activities within the company system.

Provide regular sales forecasts and activity reports.

Monitor market trends, competitor activities, and customer requirements.

Key Performance Indicators (KPIs)

The Sales Executive will be evaluated based on:

• Achievement of monthly sales targets.
• Number of new clients acquired.
• Sales conversion rate.
• Customer retention and repeat business.
• Timely collection and follow-up of customer payments.
• Accuracy and consistency of sales reporting.

Skills & Competencies

• Strong communication and interpersonal skills.
• Excellent negotiation and closing abilities.
• Customer-focused approach.
• Time management and organizational skills.
• Ability to work under pressure and achieve targets.
• Problem-solving and relationship-building capabilities.
• Professional presentation and business etiquette.