Sales Manager

Confidential Company

Employer Active

Posted 2 hrs ago

Experience

10 - 15 Years

Monthly Salary

$3,000 - $4,000

Job Location

Other - Congo

Education

MBA/PG Diploma in Business Mgmt(Finance, Marketing)

Nationality

Yemeni, Indian, Lebanese, Tunisian

Gender

Male

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

The role will lead the end-to-end Sales & Marketing function for the Congo business, with full accountability for revenue growth, market expansion, brand positioning, and distribution excellence.
The incumbent will act as a business leader on-ground, driving commercial strategy, building strong distributor networks, and ensuring execution excellence across retail, wholesale, and institutional channels.

Key Responsibilities


Business & Revenue Leadership

  • Own and deliver top-line and bottom-line targets for the edible oil business

  • Develop and execute annual operating plans (AOP) aligned with regional strategy

  • Drive volume growth, market share expansion, and profitability improvement

  • Monitor sales performance, identify gaps, and implement corrective actions


Sales Strategy & Distribution Development

  • Build and expand robust distribution networks across Congo and nearby markets of DRC, Zambia, Central African Republic,

  • Appoint and manage distributors, wholesalers, and key accounts

  • Strengthen route-to-market strategy including urban and rural penetration

  • Ensure availability, visibility, and reach across all key channels: GT/MT/HORECA


Marketing & Brand Building

  • Marketing & Brand Building

  • Lead brand positioning and marketing strategy for edible oil portfolio

  • Plan and execute ATL / BTL campaigns, promotions, and activations

  • Drive consumer awareness, brand recall, and product differentiation

  • Analyze competitor activity and adapt strategies accordingly


P&L Ownership & Commercia excellence

  • Own and manage the sales and marketing P&L

  • Optimize pricing, margins, and trade schemes

  • Ensure achievement of revenue, volume, and profitability targets

  • Monitor key KPIs (sales growth, market share, distributor ROI, etc.).


Cross functional collaboration

  • Work closely with Supply Chain, Production, and Finance to ensure alignment

  • Ensure demand planning accuracy and inventory optimization

  • Align sales plans with production and logistics capabilities

Desired Candidate Profile

  • A Bachelor’s/Master's degree in Management with Sales and marketing as specialisation.

  • 10–15 years of experience in Sales & Marketing, preferably in FMCG / edible oil / food industry

  • Experience working in Africa or emerging markets preferred

  • Strong exposure to distribution-led sales models

  • Basic French language exposure along with excellent English communication skills.

Employment Type

    Full Time

Company Industry

  • FMCG
  • Foods
  • Beverages

Department / Functional Area

  • Sales
  • Business Development

Keywords

  • Business Development Manager
  • Commercial Manager
  • Team Leadership
  • Sales Operations Manager
  • Sales Strategy
  • Negotiation Skills
  • Performance Metrics
  • Account Manager
  • Sales Forecasting
  • Regional Sales Manager
  • Sales Team Leader
  • Lead Generation
  • Market Analysis

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Confidential Company