Sales Manager

Guerlain

Job Title: Sales Manager

Position title: Sales Manager

Position Location: Dubai, UAE

Reporting Relationships: Country Manager

Collaborates with: Commercial Department

We are seeking a dynamic and results-driven Sales Manager to lead and manage the sales operations across all retail channels. The ideal candidate will be responsible for developing and executing sell-in and sell-out strategies, leading the sales team, managing retailer relationships, and ensuring alignment with regional teams across education, retail, and key accounts.

Job Responsibilities

Key Responsibilities:

• Lead, develop, and manage the sales team to achieve overall sales targets and individual performance goals.
• Develop yearly sellout plans and monitor performance on a weekly and monthly basis to ensure targets are consistently met.
• Oversee the complete sell-in process, including order management, stock planning, and retailer assortment strategies.
• Ensure a rolling forecast for catalogue SKUs in close collaboration with the supply chain team to optimize inventory availability.
• Monitor retailer payments, manage rebate processes, and consolidate Statements of Account for each customer.
• Coordinate field activation performance with the Trade Operations Specialist and back-office functions to ensure timely execution and reporting.
• Align tasks and retail KPIs with the Regional Retail and Education teams to ensure consistent and measurable performance across channels.
• Collaborate with regional education teams to assess and fulfill training needs per Beauty Consultant (BC).
• Liaise with the Regional Key Account team on daily store operations including orders, returns, and payment follow-ups.
• Conduct regular field visits to monitor store performance, identify business opportunities, and address operational needs.
  
  

Profile

Qualifications: Bachelor s degree in Business Administration, Sales, Marketing, or related field. 5+ years of experience in a sales leadership role, preferably in retail, FMCG, or beauty industry. Proven track record in sales forecasting, team leadership, and account management. Strong analytical, communication, and negotiation skills. Ability to manage cross-functional collaboration with internal and regional teams. Proficient in MS Office and ERP/CRM tools.

Additional Information

Key Competencies:

• Strategic Thinking
• Leadership and Team Development
• Financial Acumen
• Customer Relationship Management
• Operational Excellence
• Communication and Interpersonal Skills

Job Details