Sales Manager (Diesel Generators and Heavy Equipment)

Client of Creative HR Consultancy

Role Summary

• Develop and execute sales strategies to achieve annual revenue and margin targets for generators and heavy equipment.
• Identify and penetrate new markets, projects, and key accounts including EPCs, contractors, developers, and government entities.
• Manage the complete sales cycle: lead generation, technical and commercial proposals, negotiations, contract finalization, and handover.
• Build and maintain strong relationships with consultants, project managers, procurement teams, and decision-makers.
• Coordinate with engineering, service, and logistics teams to ensure accurate technical solutions, pricing, and delivery timelines.
• Lead and coach the sales team; set KPIs, conduct pipeline reviews, and ensure forecast accuracy.
• Prepare tenders, RFQs, and bid submissions in line with client and regulatory requirements.
• Monitor market trends, competitor activity, and pricing dynamics; provide actionable insights to management.
• Ensure compliance with company policies, ethical standards, and local regulations.
• Represent the company at trade shows, client meetings, and industry events.

Product & Market Scope

• Diesel and gas generators, rental power solutions.
• Heavy equipment including excavators, loaders, cranes, forklifts, and related machinery.
• After-sales services, maintenance contracts, spare parts, and extended warranties.