Sales Manager VOCO Hotels

Market Development

• Develop and implement sales strategies to capture business from key European source markets.

• Establish and maintain strong relationships with tour operators, travel agencies, luxury travel consortia, and corporate accounts in Europe.

• Identify new business opportunities in leisure, MICE, weddings, and premium group segments.

Revenue Growth

• Achieve and exceed assigned sales targets for room nights, revenue, and market share.

• Promote long-stay packages, premium suites, and tailored experiences for European clientele.

• Upsell and cross-sell hotel services including F&B, events, and spa.

Client Engagement

• Conduct regular sales calls, roadshows, and presentations to European clients.

• Represent voco Monaco at international trade shows, exhibitions, and luxury travel fairs (e.g., ITB Berlin, WTM London).

• Organize familiarization trips (FAMs) for European partners and media.

Collaboration & Coordination

• Work closely with Marketing to develop region-specific campaigns, digital content, and promotional materials.

• Coordinate with Revenue and Reservations teams to optimize pricing and availability for European markets.

• Share market intelligence and competitor insights with management.

Administration & Reporting

• Maintain accurate records of accounts, contracts, and sales activities in CRM systems.

• Prepare regular reports on performance, forecasts, and market trends.

• Ensure compliance with IHG standards and hotel policies.