Sales & Marketing Director

EURL ACP SOLUTION

Sales & Marketing Director

Responsibilities:

• Define the commercial and marketing strategy
• Development of the annual and multi-year commercial strategic plan
• Definition of sales objectives by segment and territory
• Definition and implementation of the marketing strategy (products and corporate)
• Commercial and marketing budget management
• Preparation of the annual commercial and marketing budget
• Definition of sales forecasts and regular monitoring of variances
• Monitoring of the achievement of sales, margin and profitability objectives
• Control of the use of marketing budgets and ROI (return on investment)
• Manage sales and marketing teams
• Direct supervision of Sales Managers (by segment)
• Supervision of the Commercial Technical Support (Application Technologists)
• Supervision of the Marketing & Market Development team
• Recruitment, training and development of teams
• Market development
• Identification of new markets, products and customers
• Active prospecting and development of new strategic accounts
• Negotiation of major contracts (Key Accounts)
• Customer relations and key account monitoring
• Loyalty and development of strategic customers
• Personalized management of complex projects with major clients
• Marketing development
• Management of external communication actions (trade shows, events, campaigns)
• Supervision of marketing tools (brochures, product sheets, digital media)
• Implementation and exploitation of market studies and competitive intelligence
• Interdepartmental collaboration
• Strong interface between Sales, R&D, Quality, Production and Supply Chain
• Participation in strategic product development decisions with R&D

Key skills:

• Strategic vision and ability to manage a complex commercial organization
• Excellent budget management skills
• Mastery of key account negotiation (Key Account Management)
• Good technical knowledge of food formulations
• Leadership, federator, ability to motivate and develop teams
• Ability to analyze and make quick decisions
• Creativity and sense of innovation in marketing