Sales & Marketing Manager

ICABINETS GROUP FOR INDU

Key Responsibilities

• Develop and implement the overall sales and marketing strategy for the business division, aligning with company goals.
• Conduct market research to identify trends, customer needs, competitive threats, and new opportunities (e.g., new finishes, sustainable materials, market segments).
• Define target markets (e.g., luxury residential, multi-family, hospitality, remodeling) and create tailored go-to-market plans.
• Set annual sales targets, budgets, and forecasts. Monitor P&L for sales and marketing activities.

Sales Management:

• Lead, mentor, and motivate the sales team (including inside sales, outside reps, and key account managers).
• Establish and manage relationships with key clients, including large contractors, architectural firms, interior design studios, and distributors.
• Develop and oversee sales processes, CRM management, and pipeline reporting to ensure efficiency and accuracy.
• Negotiate major contracts and pricing strategies.
• Explore and develop new sales channels (e.g., online B2B platforms, retail partnerships).

Marketing & Brand Development:

• Oversee all brand messaging, positioning, and creative direction across all materials.
• Develop and manage the annual marketing plan and budget.
• Direct digital marketing efforts: SEO/SEM, website management, social media (Instagram, Pinterest, Houzz), email campaigns, and content strategy.
• Manage traditional marketing: trade shows (e.g., Le Marche, Big 5), print advertising in industry publications, brochures, and showroom displays.
• Oversee the creation of marketing collateral, including high-quality photography, video content, and sample programs.
• Develop and manage customer referral and loyalty programs.
• Cultivate relationships with industry influencers and media.

Analytics & Performance:

• Analyze sales data, campaign performance, and market feedback to measure ROI and inform strategic adjustments.
• Prepare and present regular performance reports to the executive team.

Product & Collaboration:

• Collaborate with the Product Development and Manufacturing teams to provide market-driven insights for new products and improvements.
• Work closely with the Operations and Customer Service teams to ensure a seamless customer experience from lead to installation.