Sales Operations Associate

SITA

ABOUT THE ROLE & TEAM: This role sits within the Sales and Account Management team and plays a critical role in supporting the commercial success of assigned accounts. You will act as a commercial and operational enabler, ensuring strong coordination across Sales, Delivery, Finance, and Customer stakeholders. While the role does not carry a sales target, it is instrumental in ensuring that booked business is executed, invoiced, and converted into cash efficiently. You are detail-oriented, proactive, and results-driven, with a strong ability to follow through, challenge when needed, and drive alignment across multiple stakeholders.

WHAT YOU WILL DO:

Commercial and Account Support

• Support Account Managers in the execution of customer engagements, ensuring alignment between commercial commitments, contracts, and delivery.
• Act as a central coordination point between Sales, Delivery, Finance, and customer stakeholders.
• Ensure consistency between opportunity scope, signed contracts, and execution realities.

Revenue Assurance and Cash Collection (Core Focus)

• Support end-to-end invoice lifecycle management, ensuring invoices are submitted in line with contractual terms, milestones, and purchase orders.
• Perform rigorous follow-up on invoice submission and customer acceptance.
• Engage proactively with customer departments including Finance, Procurement, Treasury, Accounts Payable, IT, and Contracts to facilitate timely payments.
• Conduct proactive and, where required, on-site follow-ups to accelerate payment cycles.
• Maintain a comprehensive tracking sheet for all assigned accounts (invoice status, payment timelines, aging, risks).
• Identify and escalate payment delays, disputes, and contractual misalignments.
• Provide weekly reporting to VP Commercial/Sales, highlighting status, risks, and mitigation actions.
• Ensure strong alignment between project delivery, invoicing readiness, and cash collection.

Contract and Commercial Alignment

• Support the Contract Manager and Sales team in contract preparation, review, and amendments.
• Ensure alignment with:
• Local Saudi regulatory requirements
• Customer-specific practices
• SITA commercial and financial interests
• Identify contractual gaps that may impact invoicing or payment cycles.
• Contribute to structuring agreements that optimize cash flow and reduce financial exposure.

Coordination and Execution Support

• Track key activities across accounts to ensure smooth execution of commitments.
• Coordinate internal stakeholders to ensure timely delivery, invoicing readiness, and issue resolution.
• Support change requests, purchasing follow-ups, and administrative coordination when required.

Reporting & Documentation

• Produce accurate and timely reporting including account updates, risk logs, and collection tracking.
• Ensure high-quality documentation supporting internal governance and customer interactions.

Research and Continuous Improvement

• Analyze account and project data to identify improvement opportunities.
• Support initiatives to enhance commercial discipline, invoicing processes, and customer experience.

KEY PERFORMANCE INDICATORS (KPIs) Success in this role will be measured through:

Cash Collection Performance

• Improvement in collection timelines and reduction of overdue receivables
• Increased proportion of invoices collected within agreed payment terms

Revenue Realization Discipline

• Strong alignment between delivery milestones, invoicing, and payment collection
• Reduction in invoice-to-cash cycle time

Invoicing Accuracy and Timeliness

• High rate of right-first-time invoices with minimal disputes or rejections
• Timely invoice submission in line with contractual milestones

Tracking and Reporting Quality

• Accurate, complete, and up-to-date tracking of all assigned accounts
• Consistent and insightful weekly reporting to VP Commercial/Sales

Stakeholder Engagement Effectiveness

• Proactive follow-up leading to resolution of payment delays
• Effective coordination across internal teams and customer departments

Contractual and Commercial Alignment

• Reduction of issues caused by misalignment between contracts, delivery, and invoicing
• Early identification and mitigation of commercial risks