About Sanford Middle East DWC

Sanford was established in 2004, owned and operated by Sanford Middle East DWC headquartered in Dubai World Central, Dubai. The group handles designing, manufacturing, assembling, importing, exporting, and retail of electronics and home appliances. The manufacturing and assembly operations are carried out at facilities owned by Sanford in Malaysia, China, and Hong Kong. Since then, the group has grown in size, while also gathering a clientele that banks on its promise of quality. Sanford Middle East DWC recently opened its own massive godown to accommodate various ranges of products. Dubai is the regional headquarters for our the Middle East and Africa operations. Sanford DWC has seventeen subsidiary companies under it for the distribution of Sanford products spread across the GCC. With the entry into the Indian market in July 2019, Sanford is soon expanding its reach and resources to the country, starting with Ernakulam, Kerala.