About Sanford Middle East

Established in 2004 and headquartered at Dubai World Central, Sanford Middle East DWC designs, manufactures, assembles, imports, exports, and retails electronics and home appliances. Manufacturing operations are carried out in Malaysia, China, and Hong Kong. With 17 subsidiary companies distributing across the GCC and a growing presence in India, Sanford continues to expand its regional and international reach.

More Information

Mission & Vision

Mission - To serve you best and to make your life comfortable. Vision - Sanford is taking its next step towards expansion. Simultaneously, we are also working on making this world a better place, adding efforts in ensuring sustainability and protecting the environment. Simplistic joys in life and we hope it is brought to you by Sanford.