School Marketing Specialist

International Schools Pa...

As Marketing Specialist for the school, you will work in close partnership with the regional ISP Marketing Team, the school s Principal and the school s admissions team to drive demand for our school in a way that builds positive memorability as well as qualified leads. The post holder will grow the school s outstanding reputation by positioning the school as parents first school of choice, ensuring community awareness within catchment areas.

Key Responsibilities

• School-level marketing strategy & planning (in partnership with regional marketing team & school LT)
• Develop the annual marketing plan designed for enrolment growth and retention
• Ensure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks, providing ideas for mitigating those risks.
• Brand management (in partnership with regional marketing team & school LT)
• Ensure brand and key messages are consistently communicated across all marketing communications
• Act as brand guardian across the school to ensure teachers and staff also convey same messaging.
• Content marketing(in partnership with Regional Marketing Team and Admissions team)
• Plan the overall content calendar for the school
• Look for stories happening within the school that demonstrate the key messaging and brand values; capture these moments through photography & videography to use in marketing content
• Develop marketing content, review it for accuracy, arrange signoff, get it published/promoted across the relevant touch points
• School Website:
• Ensure all content on the website is up to date and current, and that all pages and features function properly
• Plan & execute new content for the website, taking into consideration the school s marketing strategy and plan
• Take a proactive approach in identifying ways to improve the school website and landing pages, working with the regional marketing team for improvements
• Social Media Marketing & Community Management:
• Proactively manage and lead the School s presence on the main social media platforms
• Create engagingcontent (text,imageand video)to be posted on Social Media platforms in order topromote school stories, promises and narratives
• Develop an optimal posting calendar, considering marketing strategy, web traffic and customer engagement metrics
• Continuously monitor comments and messages, promptly responding as per community management guidelines
• Report on performance with recommendations for improvement
• Email/CRM(in partnership with Admissions & Regional Marketing Team)
• Plan, design, review and dispatch emails to prospective parents
• Review performance of emails to be sure they are well received & report to school LT
• Events: Promote & deliver key admissions and retention events
• Internal comms & PR: Support on an as-need basis, in partnership with Regional Marketing Team and school LT.
• Offline marketing collateral planning: Environmental branding, OOH placements, giveaways, etc
• Word Of Mouth marketing:Gather positive stories & testimonials; Promoting the key stories
• Google reviews planning, execution, management of Negative/Positive comments

Other Responsibilities

Flexibility on duties performed in this role is required in order to play to the strengths of the post holder and the needs of the school.