About Segmentify

The initial idea for Segmentify was born out of Murat Soysal’s Ph.D. study in machine learning. Our two Co-founders, Murat Soysal and Ergin Eroğlu had a simple but elegant vision for Segmentify. That was to employ machine learning and AI technologies to help eCommerce stores optimize their conversion rates. So here we are, 8 years later, with a team of 70+ people doing just that. We do not accept the traditional “one-size-fits-all” approach to online shopping at Segmentify. Hence, we’ve built advanced algorithms that analyze each visitor’s behavior and respond accordingly.