SEM & SEO Specialist

Scale Army

Role Overview

The SEM & SEO Specialist will own all search engine marketing and search engine optimization initiatives, with a strong focus on paid search campaign performance and ongoing SEO improvements. This role is highly data-driven and requires someone who can manage campaign execution, analyze results, and continuously optimize search visibility across multiple channels.

Key Responsibilities SEM (Google Ads) Campaign Management

• Own and manage paid search campaigns across Google Ads, including search, display, shopping, and remarketing campaigns.

• Develop and execute paid search strategies focused on maximizing ROI and conversion performance.

• Monitor and optimize bidding strategies, targeting settings, ad creatives, and audience segmentation.

• Conduct keyword research to identify high-value opportunities and improve campaign efficiency.

• Track key SEM metrics including CTR, CPC, ROAS, and conversion rates.

SEO Optimization

• Implement SEO strategies to improve organic visibility and search rankings across multiple websites.

• Perform on-page SEO updates including meta tags, heading structures, content optimization, and internal linking.

• Conduct technical SEO reviews and recommend improvements to site structure and performance.

• Optimize local SEO efforts, including business listings and map visibility.

Analytics & Performance Reporting

• Use tools such as Google Analytics 4, Google Search Console, and SEMrush to monitor and analyze performance.

• Track traffic trends, campaign outcomes, and ranking performance to identify improvement opportunities.

• Deliver regular reports with actionable insights tied to KPIs and growth targets.

• Continuously optimize campaigns and SEO initiatives based on data findings.

Cross-Functional Collaboration & Strategy

• Partner with internal marketing teams to align SEM and SEO efforts with broader business goals.

• Recommend landing page improvements to support conversion performance through testing and optimization.

• Support A/B testing initiatives to improve search traffic conversion efficiency.