Senior Arabic Copywriter / Conceptualizer
Ogilvy
Posted on 28 Aug
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
- Develop & Craft: Generate compelling, culturally relevant, and insightful concepts and copy for diverse campaigns, with a strong focus on the Saudi market and social media trends. This includes crafting impactful scripts, manifestos, straplines, slogans, and body copy for various media (digital, social, ATL, BTL).
- Conceptualize & Innovate: Lead the development of strong, strategic, and culturally resonant creative concepts, translating insights into unexpected and effective ideas.
- Collaborate & Present: Work closely with the creative team, Art Directors, and the ECD to develop groundbreaking campaigns. Present ideas clearly and persuasively to internal teams and clients.
- Market Expertise: Apply deep understanding of the Saudi market, local nuances, and consumer behavior to all creative output.
- Social-First Content: Develop engaging, social-first content, staying abreast of emerging social media trends.
- Quality Assurance: Ensure linguistic accuracy, impact, and adherence to advertising best practices, including proofreading and checking for compliance.
Desired Candidate Profile
What You ll Need
- Experience & Portfolio: Extensive experience in copywriting and conceptualization for advertising campaigns, with a strong portfolio showcasing creative, effective, and culturally relevant work, including examples of strong scripts and manifestos.
- Language Proficiency: Native-level proficiency in Saudi Arabic (all dialects preferred, especially Najdi/Hijazi) and excellent command of Modern Standard Arabic is mandatory. Strong English communication skills are also required.
- Conceptual & Copywriting Craft: Expert-level skills in developing strategic concepts and masterful command of Arabic copywriting, including tone of voice, linguistic nuances, and persuasive writing for various formats.
- Saudi Market Acumen: In-depth knowledge of Saudi culture, traditions, and contemporary trends, with a proven ability to spot and integrate cultural insights.
- Social Media Expertise: Deep understanding of content creation for social media, including short form copy, trending formats, and engagement strategies.
- Soft Skills: Exceptional creativity, strong communication and presentation skills, proactive, curious, adaptable, highly collaborative, and excellent attention to detail.
- Technical Skills: Proficient in creating compelling presentations (e.g., PowerPoint, Keynote).
Company Industry
- Consulting
- Management Consulting
- Advisory Services
Department / Functional Area
- Journalism
- Content Writing
- Editing
- Correspondent
Keywords
- Senior Arabic Copywriter / Conceptualizer
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Ogilvy
About Ogilvy Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. About the Role Memac Ogilvy, a leading creative network in MENA and part of the global Ogilvy/WPP network, is seeking a Saudi Senior Arabic Copywriter / Conceptualizer for our Riyadh office. We are an integrated communications agency focused on "Making Brands Matter" through agile delivery and a strong people agenda. You'll join a diverse creative team, led by our Chief Creative Officer, contributing to award-winning work in a competitive industry space, with a strong focus on the Saudi market.
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