Senior Brand Manager

SAVOLA

Posted 30+ days ago

Experience

7 - 10 Years

Job Location

Cairo - Egypt

Education

Any Graduation(), MBA/PG Diploma in Business Mgmt

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

  • Responsible for developing plans and executing projects that support the short and long term marketing strategy
  • Works with insights from research results, production department, Sales, and Finance to ensure the brand remains relevant to consumer and that all initiatives support brand promise/essence
  • Manages the relation with outside vendors related to the brand
  • Conduct thorough analysis of the brand KPIs and performance
  • Participates in brand strategy discussions and in setting clear consumer relevant offerings
  • Share in setting the required marketing budget
  • Share in setting the sales forecast and financials of the brand
  • Monitor performance against plan periodically and suggest and implement corrective actions if needed
  • Collaborates effectively with sales team in monitoring the trade activities- conduct regular trade visits and adjust brand tactics accordingly
  • Periodic monitoring of the brand mix and pricing, and recommending/implementing changes as appropriate
  • Close follow up on brand profitability recommending profit enhancement measures if needed (ex. Cost saving initiatives, distribution efficiencies etc.)
  • Effective usage of market research to asses current and potential market opportunities
  • On-going competitor analysis to identify opportunities/threats and act accordingly
  • Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan

Desired Candidate Profile

  • College Degree Preferably (but not confined to) management degrees.
  • MBA is a plus
  • Minimum 7 years experience - Preferably in FMCGs, multinational organizations
  • Demonstrates good understanding of the concept of brand positioning and a proven track record for execution of brand activities in line with its positioning
  • Located in Savola HQ District 5 Marakez

Job-specific Skills:

  • Good analytical skills, ability to deal with numbers and charts
  • Strong communication skills
  • Ability to prepare effective and well prepared presentations and share them before audience
  • Multi- Tasking. Ability to manage time effectively
  • Works independently with self-discipline- minimum supervision
  • Flexibility in conducting trade visits and doing business trips inside the country and abroad
  • Complete mastering of basic computer office programs (Excel, Power point, Word)

Company Industry

  • FMCG
  • Foods
  • Beverages

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Senior Brand Manager

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SAVOLA

https://wuzzuf.net/jobs/p/7d147zkwnyke-senior-brand-manager-savola-cairo-egypt