Senior Brand Manager

Unyva

Employer Active

Posted 11 hrs ago

Experience

7 - 12 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

The Senior Brand Manager at Raw African will be responsible for building, growing, and strengthening the brand s identity, ensuring it aligns with customer needs and market trends. This role involves developing marketing strategies, managing product positioning, overseeing campaigns, and driving brand awareness across different channels. The Senior Brand Manager will work closely with the Marketing, Sales, and Product Innovation teams to ensure consistency in messaging, product launches, and overall brand image.

  • Develop and execute brand strategies to drive awareness, loyalty, and growth.
  • Oversee brand positioning, messaging, and storytelling across all touchpoints.
  • Plan and manage marketing campaigns (digital, in-store, influencer collaborations, etc.).
  • Work closely with R&D on product development, ensuring new launches align with market needs.
  • Monitor and analyze market trends, competitor activity, and consumer insights to identify opportunities.
  • Manage packaging and product identity, ensuring a strong brand presence on shelves and online.
  • Collaborate with Sales to drive brand visibility and promotional effectiveness.
  • Maintain and improve social media engagement and brand communication across platforms.
  • Ensure brand consistency across advertising, partnerships, and customer experience.
  • Track and evaluate brand performance KPIs to measure success and make data-driven decisions.

Desired Candidate Profile

  • Bachelor's degree in Marketing, Business, or a related field.
  • 7-12 years of experience in brand management, marketing, or product development, preferably in the cosmetics, beauty, pharma, or FMCG industry.
  • Proven experience in developing and executing brand strategies and managing marketing campaigns.
  • Experience working with R&D, Sales, and Marketing teams to align brand and product strategies.
  • Experience in packaging design and product identity management.
  • Knowledge of e-commerce and digital advertising trends.
  • Passion for the beauty, skincare, or personal care industry.
  • Strong project management and organizational skills to manage multiple campaigns.

Company Industry

  • Consulting
  • Management Consulting
  • Advisory Services

Department / Functional Area

  • Finance
  • Treasury

Keywords

  • Senior Brand Manager

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com

Unyva

https://wuzzuf.net/jobs/p/atezeylcbotx-senior-brand-manager-unyva-cairo-egypt