Senior Brand Trainer Chalhoub Group

What you'll be doing

- Conduct regular training needs analysis to identify learning priorities across travel retail locations.
Create, communicate, and implement the annual training calendar in alignment with business needs.
Research, gather, and adapt brand and product training materials, in collaboration with Group L&D, to meet the specific needs of the travel retail environment.
Acquire and maintain in-depth knowledge of brand heritage, new collections, seasonal launches, and novelties, and ensure teams are trained accordingly.
Deliver engaging training programs focused on: Product knowledge (History, bestsellers, novelties).
Grooming standards and professional presentation.
Guest experience tailored to diverse and multicultural passengers.
Sales techniques for high-traffic, time-sensitive retail environments (upselling, cross-selling, and conversion).
Support the onboarding of new joiners with structured induction and integration programs.
Deliver refresher and advanced training modules to upskill existing staff and senior sales team members.
Leverage Group s digital tools to digitalize and enhance training delivery.
Provide regular reports to management on training effectiveness and recommend areas for improvements
Impact of training initiatives by linking them to business results as uplifting in sales, higher customer satisfaction scores and lower retention for employees.
Ensure all training programs are incorporate of the Airport regulations, security procedures and duty-free compliance.

What you ll need to succeed

- Excellent communication and presentation skills.
Proficiency in English; additional languages are an advantage.
Behavioral and Technical Competencies
Driving Excellence (specific to Travel Retail)
Role Modelling Grooming & Brand Standards (specific to Travel Retail)
Reinforce adherence to operational standards and compliance requirements across all training deliveries.
Develop future trainers, supervisors and champions to build internal capability and sustain a culture of continuous learning and growth.
Provide in-store coaching, role modelling, and real-time feedback to reinforce training.
Cascade seasonal brand messages and key business updates to frontline teams.
Support store performance during peak seasons by stepping in to coach, motivate, and guide staff on the sales floor.
Act as a brand ambassador in both internal and external events, inspiring teams through professionalism and excellence.
Conduct learner evaluations and measure training effectiveness using feedback, observation, and performance data.
Analyze training outcomes and identify opportunities for improvement.
Recommend new methods, tools, or approaches to enhance the learning experience.
Adapt training delivery to the unique dynamics of airport retail, including:
High passenger flow and short interaction windows.
Multicultural and multilingual customer base.
Irregular schedules, operational constraints, and fast turnarounds.
Demonstrate flexibility by responding to last-minute training needs or business priorities.
Consistently go the extra mile to support both people development and business performance