SENIOR CLIENT EXPERIENCE & MARKETING MANAGER Jaeger LeCoultre

Your key responsibilities include:

• Leading the planning and execution of all regional brand experiences, such as boutique activations, watchmaking and culinary experiences, thematic animations, pop-ups, exhibitions, stunts, artistic collaborations, and cultural partnerships, including seasonal moments like Ramadan, Diwali, and Holidays.
• Designing elevated client journeys and touchpoints, encompassing storytelling, animations, hospitality, and a comprehensive gifting strategy (sourcing, allocation, logistics, and budgets).
• Ensuring an end-to-end guest experience, from invitation targeting and hosting to treatment and CRM journey tracking, with flawless operational execution, including production, logistics, agency management, and supplier negotiation.
• Leading the PR and media strategy for MEIAT, aligned with global HQ teams, to drive visibility for new launches, messaging, and "Made of Makers" initiatives.
• Managing press events, interviews, content shoots, influencer activations, and product placements.
• Overseeing regional media planning, paid campaigns, and digital amplification in alignment with HQ teams.
• Managing the day-to-day relationship with the PR agency, ensuring KPIs and reporting, and regularly networking with Press and Influencers in the region.
• Tracking key performance indicators such as event attendance, CRM capture, traffic uplift, sales impact, media value, and influencer reach.
• Delivering post-event reports, analysis, and dashboards for senior management.
• Owning budget planning, invoice tracking, cost optimization, and ROI metrics.
• Collaborating with retail, CRM, training, and commercial teams to align on outputs and impact.
• Managing a direct report (Marketing Executive) and indirectly overseeing Hospitality Coordinators of flagship boutiques, the CRC team, and the PR agency team.