Senior CMS Manager

Robusta Studio

Job Overview

We are seeking an experienced Senior CMS Manager with strong expertise in Adobe Experience Manager (AEM) to lead end-to-end digital content operations across enterprise websites and digital platforms. This role combines hands-on AEM authoring experience with operational leadership, governance, publishing management, stakeholder coordination, and team mentorship.

The ideal candidate will oversee multi-site and multilingual content delivery, define authoring standards and workflows, manage publishing operations, and ensure high-quality, accessible, and SEO-optimized digital experiences. The Senior CMS Manager will serve as the primary liaison between content, marketing, design, development, QA, and product teams.

Role Responsibilities

• Own day-to-day content operations across AEM-managed websites and digital platforms.
• Plan, prioritize, and oversee content publishing activities across multiple markets, brands, and languages.
• Manage content delivery timelines and coordinate publishing schedules with cross-functional teams.

Authoring Standards & Governance

• Define and maintain authoring standards, content governance processes, and editorial workflows.
• Establish best practices for:
• Component usage
• Template structure
• Content consistency
• Metadata standards
• Publishing approvals
• Version control
• Ensure adherence to brand guidelines and content quality standards.

Hands-On AEM Authoring

• Create, edit, manage, and publish content using Adobe Experience Manager (AEM) Sites.
• Configure and manage:
• Pages
• Components
• Editable Templates
• Content Fragments
• Experience Fragments
• Content Policies
• Support business users and content teams with authoring guidance and troubleshooting.

Multi-Site & Multilingual Management

• Manage multi-site content operations using AEM Multi Site Manager (MSM).
• Oversee:
• Live Copies
• Language Copies
• Rollouts
• Inheritance Management
• Coordinate localization and translation workflows across regional and multilingual sites, including RTL content support.

Digital Asset Management (DAM)

• Manage digital assets within AEM Assets (DAM).
• Oversee:
• Asset uploads
• Metadata tagging
• Folder structures
• Renditions
• Asset governance
• Ensure asset consistency, organization, and optimization across digital channels.

Workflow & Publishing Management

• Manage AEM workflows for:
• Content review
• Approval processes
• Scheduling
• Replication
• Publishing
• Coordinate release cycles with development, QA, and business stakeholders.
• Monitor publishing health and resolve replication or rendering issues.

Quality Assurance & UAT

• Lead content quality assurance before go-live.
• Review pages for:
• Content accuracy
• Brand compliance
• Accessibility
• SEO readiness
• Responsive rendering
• Broken links
• Coordinate User Acceptance Testing (UAT) for new components, templates, and platform enhancements.

Team Leadership & Mentoring

• Mentor junior content authors and CMS specialists.
• Conduct onboarding and training sessions for AEM authoring and publishing workflows.
• Review content work and provide constructive feedback and process guidance.

Stakeholder Coordination

• Act as the primary point of contact between marketing, product, design, development, QA, and content teams.
• Translate business requirements into scalable content authoring and publishing plans.
• Facilitate communication and alignment across multiple stakeholders and workstreams.

SEO & Accessibility Oversight

• Ensure all published content follows SEO best practices, including:
• Metadata optimization
• URL structures
• Structured data
• Internal linking
• Ensure compliance with WCAG 2.1 AA accessibility standards across all digital content.

Performance & Analytics

• Monitor content performance using tools such as Adobe Analytics or Google Analytics.
• Analyze engagement and content effectiveness metrics.
• Recommend content improvements based on analytics insights and user behavior.

Issue Resolution & Support

• Troubleshoot authoring, rendering, workflow, and replication issues in AEM.
• Coordinate with development teams to resolve component or template defects.
• Track and manage issues through JIRA, ServiceNow, or similar platforms.

Continuous Improvement

• Identify opportunities to improve authoring efficiency, governance, and publishing workflows.
• Drive process optimization and operational scalability.
• Stay current with Adobe Experience Cloud updates, AEM enhancements, and digital content best practices.

Core Technical Requirements AEM Platform Expertise

• Strong hands-on experience with:
• AEM Sites authoring
• Components and dialogs
• Editable Templates
• Content Policies
• Content Fragments
• Experience Fragments
• Strong experience with AEM Assets (DAM), including:
• Asset uploads
• Metadata management
• Renditions
• Folder governance
• Experience using AEM Multi Site Manager (MSM):
• Live Copies
• Rollouts
• Language Copies
• Inheritance management
• Experience managing AEM workflows for approvals, replication, and scheduling.
• Familiarity with AEM as a Cloud Service is strongly preferred.

Content Strategy & Governance

• Experience defining:
• Authoring standards
• Editorial workflows
• Style guides
• Governance models
• Component usage guidelines
•