Senior Cold Email & Outreach Lead

Point 22

Outcomes you ll own

• Consistent qualified replies and meetings booked for our ICPs.
• A reliable sending system: domains, DNS, inbox rotation, warmup, and inbox health.
• High-quality, targeted lists with clean data, enrichment, and suppression rules.
• Clear reporting on opens, replies, positive replies, meetings, and cost per meeting.

What you ll do

• Define ICPs, build and enrich lists (Apollo, Clay, Sales Nav, Google Maps, directories).
• Set up and maintain deliverability (SPF, DKIM, DMARC, custom tracking domains, warming).
• Write tight copy, ship tests, and manage sequencing in Instantly/Smartlead/Lemlist/Mailshake.
• Triage replies, handle objections, and feed insights back into the next test.
• Spin up simple content to support outreach (short posts, mini case studies, quick blogs) when needed.

What makes you a fit

• 3+ years owning cold email end to end for B2B lead gen (agency or product).
• Deep deliverability skills and a calm, systematic approach to troubleshooting.
• Strong list building and data hygiene; comfortable in Google Sheets.
• Crisp writing and a testing mindset; you move from idea to live test fast.
• Bonus: experience with home services/local SMBs and light SEO/content chops.