Senior Commercial Manager

Confidential Company

• Drive revenue and profit growth through effective execution of Brand strategy.

• Foster relationships with customers and internal stakeholders at all levels.

• Understand customer business strategies and growth drivers and develop winning

Joint Business plans aligned to customer strategic imperatives.

• Conduct in-depth market analysis to identify trends, consumer behaviour, and

emerging opportunities. Provide insights to inform strategic decision-making.

• Ensure innovation plans are landed successfully.

• Collaborate with the marketing team to align commercial strategies with brand

marketing efforts, ensuring a cohesive and impactful market presence.

• Support the management team in defining budgets, targets and growth driven

strategies.

• Identify and execute business opportunities to increase brand visibility and

presence.

• Negotiate cost price changes, range, distribution, shelf positioning, promotional

activities etc. to build the brand within the customer portfolio.

• Formulating customer specific plans/strategies in line with accountable budgets,

costing, packaging and retail prices.

• Management of Own Label contracts as appropriate, including securing new

business, maintaining current business and managing the P&L in a commodity

driven environment.

• Create and maintain demand forecast at volume, value and profit level along with

the demand planning team.

• Collaborating with supply chain team to build effective customer service and

fulfilment to each retailer.

• To understand the pulse of the market and industry . Monitor competitor activity and

adjust forward plans to ensure brand growth.

• Any other reasonable duties, responsibility or requests that may be issued by

management from time to time