Job Description

Roles & Responsibilities

Job Description

Alnafitha IT Marketing team is seeking an outgoing, energetic senior content writer experienced in the B2B (Information Technology Industry) with an emphasis in web copy production. A storyteller who can develop content to fuel web traffic, engagement, and demand to drive rankings, engagement and leads. An exceptional multi-tasker that drives flawless and speedy execution – and works well across multiple teams.

Responsibilities:

Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns.

Create content marketing resources (English and Arabic) to drive leads, subscribers, and awareness (examples include eBooks, whitepapers, infographics, guides, etc.).

Blog on an ongoing basis in support of our other projects and to attract site visitors through search, social, and our email subscribers.

Create strategy and content for email nurturing with different personas and solutions.

Generate, edit, publish and share engaging content on organic social channels (e.g.original text, photos, news, etc.)

Grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs.

Collaborate with product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.

Measure and report on content performance; optimize based on results

Knowledgeable of content marketing trends and bring new ideas for to explore and test

Drive copywriting/messaging webpages across multiple business units, including shared pages, industry-specific microsites, and product pages.

Creating content for like company profile, services portfolio, solutions, and products presentations.

Keep the team up-to-date with the latest trends in content marketing.

Work on our marketing automation tools.

Requirements

BA/BS or equivalent working experience.

+3 Years of Experience in Content Marketing

B2B Information Technology previous experience is a MUST

Fluent in English and Arabic Languages both written and verbal is a MUST

Portfolio of previous published articles.

Very good knowledge about SEO best practices

Ability to publish impactful content, taking complex information and translating it into compelling stories for B2B audience

Ability in creating content in English and translating it into Arabic and vice versa.

Proven and visible marketing veteran with experience creating content for the web across several media types and formats -- text, design, video, blog posts, podcasts, whitepapers, etc.

Leadership experience with excellent communication skills, both written and verbal.

Ability to work on multiple projects with different objectives simultaneously

Good time management skills, including prioritizing, scheduling, and adapting as necessary

Senior Content Marketing Specialist Alnafitha IT

Senior Content Marketing Specialist
Alnafitha IT