Senior Content Writer SEO
PShift
Employer Active
Posted 8 hrs ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Strategy & Planning
- Translate marketing and business objectives into structured content plans and editorial calendars.
- Conduct competitive, audience, and keyword research; develop personas and topic clusters aligned to the funnel.
Creation & Optimization
- Author SEO-friendly website copy (landing pages, solutions/services pages, resource hubs) and long-form assets (blogs, guides, white papers, case studies).
- Optimize existing content for on-page SEO (titles, meta descriptions, H1s, alt text, internal linking, schema where applicable).
- Produce PR materials (press releases, media pitches) and executive bylines; script/transcribe short product videos and demos.
- Create and promote supporting assets (infographics, decks) to drive reach and backlinks.
Technical & Product Storytelling
- Partner with Product, Engineering, and Customer Success to translate complex features into clear value propositions and user benefits.
- Develop task-oriented content (how-tos, FAQs, knowledge-base articles) that reduces support friction.
- Select appropriate formats and channels (web, documentation, short video) for maximum clarity and impact.
Measurement & Governance
- Track KPIs (rankings, CTR, organic sessions, assisted conversions) and recommend iterative improvements.
- Uphold brand, tone, and compliance standards across all touchpoints.
- Other duties as assigned in support of a fast-moving marketing organization.
- Cloud Emphasis (What We Expect You To Understand)
- Core cloud concepts: SaaS vs. IaaS/PaaS, multi-tenant architecture, availability, scalability, SLAs, TCO.
Desired Candidate Profile
- 2-5 years of proven experience as an SEO Content Writer or similar role.
- Strong understanding of SEO principles, keyword research, and on-page optimization.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Experience working in a fast-paced, performance-driven environment.
- Ability to manage multiple projects and meet tight deadlines.
- Familiarity with content management systems (CMS) such as WordPress.
- Proficiency in using SEO tools like SEMrush, Ahrefs, or Google Analytics.
- Excellent communication and collaboration skills.
Company Industry
- IT - Software Services
Department / Functional Area
- Journalism
- Content Writing
- Editing
- Correspondent
Keywords
- Senior Content Writer SEO
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