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Job Description
Roles & Responsibilities
Write high-impact, on-brand copy for ongoing marketing campaigns across multiple channels from product launches to activations
- Translate complex financial products into simple, clear and engaging messaging that customers instantly understand
- Bring creativity and personality to financial copy, making money feel approachable and aligned with Tabby s tone
- Craft compelling in-app notifications that drive engagement, actions, and product discovery
- Stay up to date with product marketing trends, money app content and customer engagement best practices, applying insights to optimize performance
- Collaborate closely with designers, marketers and product teams to ensure messaging and visuals work together seamlessly
You have 3-4 years of experience in English copywriting, preferably within a fintech, bank, e-commerce, or tech environment.
- You re a creative thinker with a knack for turning complex topics into simple, everyday content that helps and delights customers at the same time
- You have a solid understanding of writing for different digital platforms (Emails, Push Notifications, in-app).
- You can collaborate with designers and marketing teams to ensure cohesive campaign execution.
- You re highly organized, detail-oriented, and can manage multiple projects under tight deadlines.
- You understand the importance of data and can adapt copy based on performance metrics to optimize results.
Desired Candidate Profile
You have 3-4 years of experience in English copywriting, preferably within a fintech, bank, e-commerce, or tech environment.
- You re a creative thinker with a knack for turning complex topics into simple, everyday content that helps and delights customers at the same time
- You have a solid understanding of writing for different digital platforms (Emails, Push Notifications, in-app).
- You can collaborate with designers and marketing teams to ensure cohesive campaign execution.
- You re highly organized, detail-oriented, and can manage multiple projects under tight deadlines.
- You understand the importance of data and can adapt copy based on performance metrics to optimize results.
Company Industry
- Banking
- Financial Services
- Broking
Department / Functional Area
- Advertising
- Media Planning
- PR
Keywords
- Senior Copywriter
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tabby
About Tabby About the role You ll play a key role in shaping copy across emails, push notifications, in-app communications, and product launches, ensuring everything is customer-centric, strategically sound, and aligned with Tabby s brand voice.
Tabby helps users take control of their finances by offering flexible, interest-free payment solutions across the UAE, KSA, Egypt, and Kuwait. Partnering with global brands like H&M, Adidas, and IKEA, we provide a seamless shopping experience, giving customers the freedom to shop smarter and save more.
We re looking for a Senior Copywriter to join our Marketing team and lead creative copy across our product marketing campaigns. In this role, you ll craft clear, engaging messaging for financial products like Tabby Card, making complex finance concepts easy to understand, relatable and creatively compelling.