Senior Digital Experience Analyst

flyadeal Egypt

Key Responsibilities

• Analyze and improve the end-to-end digital customer journey across websites and mobile apps.
• Conduct UX research and usability testing to identify friction points and customer pain points.
• Use behavioral analytics tools (e.g., Contentsquare, Hotjar, Clarity, GA4) to evaluate user behavior and interaction patterns
• Identify opportunities in navigation, layout, and information architecture, and recommend experience improvements.
• Evaluate and enhance key flows such as flight search, fare selection, bundles, ancillaries, and checkout
• Collaborate with cross-functional teams to translate insights into UX requirements and journey enhancement initiatives
• Stay updated on digital trends and emerging technologies, including payment innovations and mobile experience best practices.

• Bachelor s degree in digital media, UX Design, Information Systems, Marketing, or a related field.
• Minimum 3+ years of experience in digital experience analysis, UX research, or e_x0002_commerce journey optimization.
• Using Figma for wireframing, journey visualization, or experience prototyping.
• Behavior analytics and heatmap tools (Contentsquare, Hotjar, Microsoft Clarity, etc.)
• Web and mobile app experience roadmaps, including navigation structure, key journey flows, and interaction hierarchy
• Understanding of mobile-first and responsive design principles
• Ability to translate data into actionable UX and journey improvement recommendations.
• Strong analytical and problem-solving skills.
• Customer-centric mindset with high attention to detail.
• Ability to communicate insights clearly to both technical and business stakeholders
• Collaborative team player with cross-functional working style