Senior Digital Marketing Executive

Confidential Company

· Assessing and improving the customer’s digital journey by discovering areas of friction and troubleshooting and responding to all website issues.

· Responsible of smooth functioning and constant upgradation of brand Website with support from allied digital medium/agency.

· Frequent interaction with web development/support team to resolve website issues and developing strategies to increase conversions

· Enhancement of features/services offered in the website according to ongoing business requirements

· Monitoring competitor website upgrades.

· Analyzing & regular reporting as required on the website traffic & key parameters including booking patterns, booking conversion and make data-driven decisions to optimize your conversion rate.

· Monitoring and reporting of competitors in social media’s/online platform, to ensure brands actions are appropriate, targeted and effective.

· Identifying and proposing to implement/upgrade to the latest trends & industry best practices of technology relating to online customer experience within the industry

· Research audience preferences and discover current trends & implementation to maximize

Rental and non- rental revenue through website (up-selling and cross-selling in website)

Short term rentals/lease enquiries through website

· Ensure strategies are executed effectively to meet business objectives. Propose, create and maintain marketing calendar for such execution.

· Drive tactical campaigns across all digital channels including social media, email, whatsapp, etc to maximize leads, brand awareness and responses.

· Manage and monitor the Google Ads and search engine optimization performance of marketing agency

· Analysis and identification of top searched keywords related to car rental

· Responsible for maintaining and updating on page SEO to improve website organic users

· Monitoring and improving google reviews/rating to increase website traffic

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

· Preparing brands online marketing budget in line with department head and ensure that these activities go ahead without any gaps.

· Regular reporting as required to management detailing marketing/website performance.

· Working closely with pricing and business team, identify and act on opportunities to optimize website, testing results and reporting performance changes.

· Liaising with stakeholders, vendors & developers.

The role holder will undertake any other task or responsibilities as required and/or delegated in order to meet business needs as this role will be ever - evolving.