Senior Digital Marketing Specialist

Ebtikar IT

Posted 30+ days ago

Experience

5 - 10 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

We are a leading Software House specializing in administrative and accounting solutions (PMS, ERP, DMS, HRM, HCM, CMMS, PM), seeking a highly skilled Senior Digital Marketing Specialist with prior hands-on experience in software companies. The ideal candidate will be responsible for developing and executing a comprehensive digital marketing strategy, managing multi-channel campaigns, and leading a performance-driven marketing team with a strong focus on the Saudi and GCC markets.

Key Responsibilities:
  • Develop and implement a comprehensive digital marketing strategy aligned with business objectives and growth targets.
  • Manage and optimize advertising campaigns on TikTok, Twitter/X, LinkedIn, Facebook, Instagram, Snapchat, and WhatsApp Business.
  • Analyze and adapt marketing campaigns for Gulf and Saudi audiences with customized messaging and targeting.
  • Handle campaign budgets to maximize ROI and meet KPIs.
  • Lead and manage the digital marketing team, providing direction and ensuring task delivery.
  • Produce detailed reports with performance insights and improvement recommendations.
  • Collaborate with internal departments (sales, development, design) for unified campaign execution.
  • Conduct competitor analysis and market research to maintain a competitive edge.
  • Oversee SEO efforts and manage SEM campaigns.

Desired Candidate Profile

  • Minimum 5 years of proven experience in digital marketing, with at least 2-3 years in software companies (SaaS or Software House).
  • Demonstrated experience in building and executing digital marketing plans.
  • Proficiency in media buying and campaign management across TikTok, Twitter/X, LinkedIn, Facebook, Instagram, Snapchat, WhatsApp Business.
  • Strong familiarity with the Saudi and GCC markets.
  • Proven leadership experience in managing marketing teams.
  • Developing company strategies and objectives to implement the plan and achieve the goals.
  • Excellent command of analytics and marketing tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.
  • Familiarity with email marketing platforms and scheduling tools.
  • Fluent in English (spoken and written).
  • Flexible to work in a hybrid or on-site setting.
Extra Benefits:
  • Competitive net salary of 20,000 To 30,000 EGP
  • Social insurance and health insurance allowance.
  • Free VPN line.
  • Fully paid training program.
  • Opportunity to apply for interest-free employee loans.
  • Flexible work environment that values work-life balance.
Working Hours

Fixed morning shifts: 9:00 AM to 5:00 PM, Sunday to Thursday, with flexibility when needed.


Company Industry

  • IT - Software Services

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Senior Digital Marketing Specialist

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Ebtikar IT

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