Senior Digital Marketing Specialist

Professional Service - P...

Posted 30+ days ago

Experience

3 - 5 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

  • Develop digital marketing plan and implement tailored SEO strategies for multiple brands to improve organic visibility, rankings, and traffic.
  • Conduct keyword research and on-page/off-page SEO optimization for different websites across industries.
  • Plan, execute, and optimize paid digital campaigns (Google Ads, Meta Ads, LinkedIn) for B2B, F&B, consulting, and software brands.
  • Monitor and analyze campaign performance metrics, provide insights, and optimize for ROI and lead generation.
  • Build and manage digital funnels aligned with each business unit s objectives and audience behavior.
  • Work with the content team to ensure brand-specific messaging aligns with SEO and campaign goals.
  • Track and report competitor performance per industry, delivering actionable insights for growth.
  • Develop lead generation strategies and implement tracking for MQL and SQL conversions across accounts.
  • Identify and test emerging digital platforms or tools relevant to each business sector.
  • Mentor junior team members and support internal teams with digital strategy best practices.

Desired Candidate Profile

Candidate Profile

  • Years of Experience: 3 to 5 years in digital marketing with proven success managing multiple B2B accounts across various industries.
  • Industry Experience Required:
    • B2B (core requirement)
    • Business Consultation
    • Food & Beverage
    • Software/Tech
  • Required Expertise:
    • SEO (technical and content-based)
    • Media buying (Google, Meta, LinkedIn, snapchat, X, TikTok)
    • Performance analysis and conversion tracking
    • Multichannel campaign planning and execution
    • Lead generation in B2B environments

Qualifications & Skills

  • Education: Bachelor s degree in Marketing, Digital Media, Business, or a related field.
  • Certifications: Google Ads, Meta Blueprint, LinkedIn Marketing
  • Languages: Arabic (native), English (fluent)
  • Technical Tools & Platforms:
    • Google Analytics, Google Tag Manager, Search Console
    • SEMrush, Ahrefs, or similar SEO tools
    • Google Ads, Meta Business Suite, LinkedIn Ads
    • Email marketing tools and CRMs (e.g., Mailchimp, Odoo)
    • Google Data Studio or similar for reporting
  • Soft Skills:
    • Strong analytical and strategic thinking
    • Project management and multitasking
    • Attention to detail
    • Excellent communication and collaboration skills

Company Industry

  • Recruitment
  • Placement Firm
  • Executive Search

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Senior Digital Marketing Specialist

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Professional Service - P...

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