Senior Digital Strategist

Scale Army

Posted on 19 Mar

Experience

3 - 8 Years

Job Location

Egypt - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Role Overview

The Senior Digital Strategist will lead paid media strategy and execution across multiple digital channels, with a strong focus on Meta, LinkedIn, Google Ads, and programmatic media. This role combines campaign management, client communication, reporting, and performance optimization, requiring a strong technical foundation in paid media analytics and digital reporting tools. The position also involves collaborating with internal teams and contributing strategic guidance across client accounts in a fast-paced agency environment.

Key Responsibilities

  • Develop and execute paid media strategies across Meta (Facebook/Instagram), LinkedIn, programmatic buying, and other paid digital channels aligned with client goals.

  • Manage campaign setup and execution in Facebook Ads Manager and LinkedIn, with ongoing performance analysis and optimization.

  • Conduct A/B testing across ads, creative assets, and audience targeting to improve ROI and conversion rates.

  • Support paid search and additional digital channels, including YouTube, when applicable.

Analytics & Reporting

  • Pull and analyze campaign data from GA4, CM360, and other platforms using Google Looker Studio.

  • Create and present biweekly and monthly reports with performance insights and optimization recommendations.

  • Translate campaign data into actionable media decisions and client-facing performance narratives.

Client Engagement

  • Manage client relationships through clear communication and strategic campaign delivery.

  • Participate in client calls and meetings to present strategies, reporting, and optimization recommendations.

  • Build trust through strong strategic insights and professional recommendations.

Media Buying & Campaign Optimization

  • Oversee media buying and budget allocation across channels to maximize efficiency and results.

  • Manage paid social, paid search, programmatic buying, direct-to-publisher placements, and CTV campaigns to ensure timely execution and performance alignment.

  • Implement campaign optimizations based on audience, placement, and performance analysis.

Team Collaboration & Mentorship

  • Collaborate with creative, operations, and media buying teams to deliver cohesive campaigns.

  • Mentor junior team members in campaign management, digital strategy, and client communication.

Desired Candidate Profile

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client s time zone.

Qualifications Experience

  • 3+ years of experience in digital strategy and paid media planning across paid social, paid search, and programmatic media.

  • Background in Google Ads/Video/CTV/print/Out of Home is a nice-to-have.

  • Strong experience with Meta Ads, Google Ads, GA4, Google Looker Studio, and CM360 reporting.

  • Google paid search/Adwords knowledge.

  • Experience managing campaigns across Facebook Ads and other major media platforms.

  • Familiarity with Video, CTV, print, or out-of-home media is a plus.

Skills

  • Strong analytical ability with experience deriving insights and optimizing campaigns based on performance data.

  • Advanced reporting skills using Google Looker Studio and GA4.

  • Solid understanding of Google paid search metrics and core performance indicators.

  • High proficiency in Excel, including pivot tables and data visualization.

  • Strong client-facing communication skills with the ability to explain digital strategies clearly.

  • Excellent written and verbal communication skills.

  • Strong attention to detail and ability to manage multiple projects in a fast-paced environment.

Company Industry

  • Advertising
  • PR
  • Event Management

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Senior Digital Strategist

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Scale Army

Our client is a renowned media agency representing leading real estate and luxury brands globally. They specialize in developing tailored digital media strategies that drive engagement, conversions, and brand growth across multiple digital channels, combining strategic planning, campaign optimization, and in-depth performance analysis to deliver measurable results for high-profile clients.

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https://jobs.ashbyhq.com/Scale%20Army%20Careers/8a368f11-1d72-4298-af96-cf10ded168fb