Senior Director - Marketing Data & Analytics

Qiddiya Investment Company

The Senior Director will oversee a team of analytics professionals, guiding them in the application of advanced analytics techniques, predictive modeling, and customer segmentation to drive effective marketing initiatives. You will collaborate with cross-functional teams, ensuring that data insights align with overall business objectives and marketing goals. Your leadership will be pivotal in fostering a culture of data-driven marketing within Qiddiya, as we strive to create engaging and impactful customer experiences.

Key responsibilities include managing comprehensive marketing analytics projects, evaluating campaign effectiveness, and identifying opportunities for optimization. You will also be tasked with presenting analytical findings to senior leadership, providing strategic recommendations based on data insights. The ideal candidate will possess a strong blend of marketing expertise, technical data skills, and leadership capabilities.

• Expertise in advanced analytics techniques, including predictive modeling, customer segmentation, and data visualization.
• Strong proficiency with analytics tools and platforms such as Google Analytics, Tableau, or similar.
• Excellent communication skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
• Demonstrated ability to manage multiple high-stakes projects simultaneously and deliver results under tight deadlines.
• Experience working in a fast-paced, dynamic environment, preferably within the entertainment, tourism, or real estate sectors.