Senior Director of Digital Marketing
DigitalOcean
Employer Active
Posted 9 hrs ago
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Experience
15 - 17 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Single-threaded owner of the Cloudways website, using data-driven insights to scale user acquisition and revenue growth aligned to PLG principles.
Develop and execute data-driven digital marketing strategies to enhance the entire customer lifecycle, from acquisition to advocacy.
Champion experimentation, utilizing analytics, A/B testing, and marketing automation tools to drive user engagement and increase conversion funnel success.
Uncover opportunities for automation and AI to help streamline existing processes and resolve points of friction within the user journey.
Oversee the design and optimization of email marketing and digital customer engagement programs to nurture prospects, improve conversion and server launch rates.
Research and identify opportunities by evaluating the needs of the business and monitoring trends in the competitive context to find the platforms, tools, and technologies that can modernize our Martech stack.
Directly own reporting, ensuring high-quality analysis and effective communication of results to leadership in a clear and transparent way.
Desired Candidate Profile
15+ years of global marketing experience managing a digital function, ideally in the SaaS, cloud technology, or web hosting sectors.
In-depth understanding of PLG in the context of how to scale a fast-moving online business.
Extensive experience with vetting, onboarding, and managing web CMS, Martech and CRM solutions. Familiarity with WordPress, Mixpanel, Hotjar, and GA4 is a bonus.
Solid budget management and commercial acumen, with the ability to dive deep into financial metrics to make data-oriented decisions.
A high EQ leader who enjoys collaborating cross-functionally to accomplish shared goals and who is invested in coaching team members to learn and grow.
Able to effectively communicate nuanced ideas with clarity, setting clear expectations for what needs to be achieved and why.
A player-coach mentality.
Company Industry
Department / Functional Area
Keywords
- Senior Director Of Digital Marketing
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DigitalOcean
Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you ll find your place here. We value winning together while learning, having fun, and making a profound difference for the dreamers and builders in the world. Cloudways our managed web hosting division, offers powerful cloud hosting solutions for growing digital businesses of all sizes. Our core brand tenets of simplicity, choice, ease of use, and reliability drive our commitment to helping users innovate on behalf of their customers through the power of the cloud.