Senior Executive - Aster Online (Catalogue Management) Aster Pharmacy

1. Content Creation:

● Reviewing and researching A+ content for appropriate keyword-rich titles, descriptions, mapping, tags, and attributes.

● Creating engaging and persuasive product titles, keywords, descriptions, accurate directions, customized images, videos, and other rich media content.

2. Content Review & Upload:

● Proof-reading the content for completeness, accuracy of information and quality.

● Ensuring the title and content has appropriate keyword density for discoverability.

● Reviewing content files for errors and uploading them on our e-commerce platforms.

● Accurate updating of catalog trackers with required information.

3. SEO & Quality Assurance:

● To ensure SEO-friendly content and keyword density in product listings.

● Regularly auditing product listings to ensure data accuracy, consistency, and adherence to branding guidelines.

● Addressing and resolving any content-related issues promptly.

4. Product Knowledge:

● Knowledgeable about the pharmaceutical & non-pharmaceutical products.

● Updated understanding of the product ingredients in line with the regulations.

5. Performance Analysis:

● Monitoring product performance metrics, such as click-through rates, conversion rates, and using data-driven insights to optimize content and revamp strategies.

6. Collaboration:

● Create team performance weekly & monthly reports to review team performance.

● Creating SOPs and guidelines in line with mentoring & team training.

● Collaborating with cross-functional teams to gather input and feedback on product content, catalog improvements and assortment planning.

● Providing support and guidance to content creation teams to maintain consistent quality and style across all product listings.

● Liaise with third party agencies and brands to bring forth high quality content.

7. New Initiatives:

· Co-ordinating new initiatives with the product team to enable advanced cataloguing versions for suggestive selling like upsell, cross-sell, blogging, bundling to enhance user experience.

· Prepare priority NIC, revamp the existing catalogue, suggest new products for the category team, enable category building and expand the catalogue.