Senior Executive - Media

Starcom

Manage development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.

Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.

Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.

Manage day-to-day client relationships and communications.

Responsibilities

Technical & Product

• Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.
• Strong analytical skills and ability to interpret data and market research.
• Good sense of commercial understanding, able to evaluate ROI drivers for both business partners and agency.
• Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).
• Expertly developing and evaluating supplier proposals.
• Ability to set client's expectations on all projects.
• Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.
• Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients media investment.
• Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
• In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
• In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Knowledge of digital media and emerging technologies.
• Mastery of flawless media planning process and ability to design integrated solutions to clients.
• Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).
• Work with Buying Team: Provide them with an investment brief, collaborate in the development of implementation plan and liaise with them regarding any issues on on-going plans.
• Help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.
• Involved in helping develop and deliver competitive/plan rationale presentations.

Business Acumen & Operational Efficiency

• Deep understanding of the advertising and media industry and the role of media planning within it.
• Proven ability to manage multiple projects, clients, and stakeholders.
• Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.
• Ability to develop a good rapport with media owners, colleagues and creative agencies.
• Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the project's goals.
• Understanding of the client s business, their products, services, customer profile, marketing and business objectives, competitors and sales.
• Building and maintaining media knowledge of the market, consumer, and media research available.
• Develop a deep understanding of the business category & knowledge of the competitive frame.

Innovative & Analytical Mindset

• Ability to think strategically, creatively, and analytically.
• Proven ability to identify new opportunities and develop effective solutions.
• Strong communication and negotiation skills.
• Sound knowledge of the media marketplace and opportunities available