Senior Growth Marketer

Gameball

Responsibilities

• Funnel Tracking & Reporting: Set up and maintain dynamic performance tracking dashboards (HubSpot or equivalent) to measure funnel across stages from awareness to Sales Qualified Leads.
• ICP & Lead Management: Build and maintain high-quality lead lists that align with our ICP. Ensure all leads in HubSpot are properly enriched, qualified, and categorized with a healthy structure.
• Website Conversion Optimization: Review and optimize forms, landing pages, and overall user experience to increase conversion rates from website engagement to demo bookings.
• Organic Ranking: Oversee SEO, AI search optimization, and marketplace listing strategies to improve visibility and rankings.
• Demand Generation Campaigns: Drive qualified leads and pipeline growth through inbound marketing, ads, in-person events, webinars, outbound campaigns, and partner channels - some of which you ll own end-to-end, while others will be delivered with support from the wider marketing team
• Sales Alignment: Collaborate closely with sales to ensure leads are properly qualified, handoffs are smooth, and reporting between marketing and sales is aligned.
• Event & Webinar Support: Plan and execute marketing campaigns to drive registrations, attendance, and SQLs from events and webinars.
• Partnership Channel Development: Build and optimize partner-driven lead generation programs, referral tracking, and co-marketing attribution
• Marketing Operations: Manage marketing tech stack, lead scoring models, and automated nurturing sequences for different lead types and lifecycle stages
• Growth Strategy: Experiment with new demand generation channels and tactics to scale pipeline and revenue impact.