Senior Manager - Media Buy

six flags and Aquarabia

Job Description

Roles & Responsibilities

Desired Candidate Profile

• Education: Bachelor s degree in Marketing, Advertising, Communications, or a related field; Master s degree preferred.
• Experience: 5-8 years of experience in media buying, with at least 3 years in a managerial role.
• Skills:
• In-depth knowledge of media buying processes, platforms, and analytics.
• Strong negotiation and communication skills to effectively engage with media vendors.
• Ability to analyze data and extract actionable insights to improve campaign performance.
• Proficient in media buying software and analytics tools.
• Strong organizational skills and attention to detail.
• Fluency in Arabic and English is essential for effective communication with diverse stakeholders.

Competencies:

• Leadership and team management capabilities.
• Strategic and analytical thinking.
• Ability to work under pressure and manage multiple projects simultaneously.
• Strong problem-solving abilities and proactive decision-making skills.

• Plan, develop, and execute comprehensive media buying strategies that align with the company s marketing goals and budget.
• Identify target audiences and determine the most appropriate media platforms to reach them effectively.
• Manage relationships with media vendors, negotiating rates and ensuring the brand receives optimal placement and value.
• Monitor and analyze media campaign performance to assess effectiveness, making adjustments as necessary to improve ROI.
• Collaborate with the marketing team to develop cohesive advertising messages and brand positioning across all media channels.
• Stay updated on industry trends and best practices in media buying to ensure the company remains competitive.
• Oversee and mentor the media buying team, fostering a collaborative and high-performing environment.
• Create and present regular reports to senior management, showcasing the performance metrics and insights gained from media campaigns.
• Ensure all media buying activities comply with legal and ethical standards.
• Track advertising budgets and expenses, ensuring adherence to financial plans.