Senior Manager Newsroom EMC Adidas

Key Responsibilities:

• Design and lead the integrated PR & Social Media strategy across Emerging Markets Central. Drive, oversee and ensure alignment of all global and local PR activities.
• Act as a senior thought leader in PR and storytelling, providing strategic guidance to markets and cross-functional teams to develop integrated, high-impact communication concepts.
• Lead social activations and content for all brands digital and social networks.
• Work closely with Brand Marketing (Digital and Retail) teams to develop and deliver strategies and programs that increase awareness of adidas brand messaging, campaigns, products, technologies, innovations, and events.
• Oversee toolkit and content production end-to-end, from briefing to agency selection and execution for mid to low level campaigns ensuring best-in-class quality, meeting guidelines and budget efficiency.
• Establish and maintain senior-level relationships with the Global Newsroom Network and key regional stakeholders.
• Provide markets and stakeholders with integrated PR & Social Media strategies, compelling story ideas, clear messaging, and innovative tools (e.g. photography, press kits, releases, interviews and briefing documents).
• Steer and oversee the development and implementation of communication and PR tools from concept to activation, ensuring delivery is on time, within budget, and on brief.
• Act as a senior member of the Marketing team, driving alignment, integration, and media relevance across activations, products, and concepts.
• Ensure consistency and quality of adidas brand messaging across all media and communication outputs in the region.
• Drive connection plans for further campaign initiatives between adidas.com and brand social networks.
• Oversee and guide the execution of major media engagements (press conferences, interviews, media days), ensuring maximum impact.
• Partner with product and communications teams to enhance media relevance and newsworthiness of products and concepts.
• Define and track performance of PR & Social Media activations, ensuring insights, reporting, and continuous improvement of outputs.
• Establish relevant metrics to map the impact of social media activities and amend strategies based on learnings and patterns.
• Lead and manage agency ecosystem end-to-end, including strategy, budgeting, briefing, execution, and performance management.
• Lead Social Listening and Competitive Intelligence.
• Oversee activation of brand and partner social channels to amplify newsroom storytelling across the social media ecosystem.
• Lead the team of 3 people: 1 person working on PR, and 2 people working across social media and content production.

Key Relationships:

• Marketing functions: Brand Communications, OMNI, Sport Marketing and Brand Partners team, Digital, Retail, Wholesale and DPC teams
• PR, social media, creative and production agencies
• External partners & key accounts
• adidas Procurement
• adidas EM hub team
• Global Newsroom community

Knowledge, Skills and Abilities:

• Strong interpersonal and communication skills with a high level of strategic thinking and leadership capability.
• Extensive experience in integrated marketing campaign development and execution.
• Strong understanding of consumer messaging, brand positioning, and reputation management.
• Deep expertise in cross-channel PR, media relations, storytelling, and digital PR / social media.
• Strong understanding of platform algorithms, engagement metrics, and KPIs.
• Proven ability to lead and collaborate with internal and external cross-functional groups across social, communications, partner activation, digital, and retail.
• Strong leadership and people management capabilities.
• Broad understanding of and passion for the sports and fashion/entertainment industry.
• Excellent written and verbal communication, presentation, and organizational skills.