Senior Marketing Coordinator

Gap Polymers

Marketing Planning and Coordination

• Support the development and execution of marketing strategies and campaigns to promote the company s polymer products and enhance market presence.
• Coordinate with the marketing agency to ensure timely implementation of approved marketing plans and activities.
• Assist in aligning campaign activities with the company s overall business and sales objectives.

Brand Support and Consistency

• Collaborate with the marketing agency to maintain and strengthen the company s brand identity across all communication channels.
• Ensure brand guidelines are consistently applied in all marketing materials, advertisements, and digital content.
• Contribute to refining product positioning and messaging to align with target audience needs.

Campaign and Content Support

• Assist in the creation and review of marketing collateral, including brochures, presentations, case studies, and digital assets.
• Coordinate the execution of multi-channel campaigns (digital, social media, email marketing, trade shows) in collaboration with internal teams and the agency.
• Support the development of educational and promotional content, such as product videos, webinars, and technical materials.

Market Research and Performance Tracking

• Gather and analyze market data, customer feedback, and competitor insights to support the development of marketing initiatives.
• Collaborate with the marketing agency to track campaign performance and prepare reports on key metrics and outcomes.
• Provide recommendations for improvement based on data-driven insights and ROI analysis.

Customer and Sales Support

• Work closely with the sales team to coordinate marketing efforts that drive customer engagement and lead generation.
• Support customer relationship activities such as events, product trainings, and webinars.
• Assist in preparing marketing presentations and materials for key clients, distributors, and partners.

Collaboration and Communication

• Act as a liaison between internal departments and the external marketing agency to ensure smooth communication and project alignment.
• Coordinate timelines, deliverables, and approvals to ensure efficient execution of marketing tasks.
• Support the training and onboarding of junior marketing team members as needed.

Budget and Administrative Support

• Assist in managing the marketing budget, tracking expenses, and processing invoices related to marketing agency activities.
• Help optimize resource allocation and ensure adherence to approved budgets and timelines.

Skills

• Excellent written and verbal communication skills with attention to detail and brand tone consistency.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word) and marketing tools such as Canva, HubSpot, or similar platforms.
• Analytical skills to interpret marketing data, campaign performance, and market trends.
• Creativity and innovation in developing marketing ideas and materials.

Abilities

• Ability to collaborate effectively with internal teams and external marketing agencies.
• Ability to translate strategic objectives into actionable marketing activities.
• Ability to work independently while maintaining strong alignment with team and organizational goals.
• Ability to adapt to a fast-paced environment and manage multiple stakeholders.
• Ability to maintain professionalism, confidentiality, and accuracy in all marketing activities.