Senior Marketing Director

EURL ACP SOLUTION

Responsibilities:

• Define and implement a B2B marketing strategy adapted to the market for food stabilizers and technological solutions for dairy products, ice cream, sauces, etc.
• Build a highly professional and innovative brand image, on par with major international groups.
• Work in collaboration with the R&D and technical-commercial teams to promote the technological functionalities of the stabilizer ranges (rheology, texture, stability, etc.).
• Participate in the development and design of technical brochures, product sheets, customer presentations, catalogs, with a high-end positioning.

Scientific and visual communication

• Translate complex technical data (functionalities, formulations, parameters) into clear, impactful and accessible marketing materials for industrial customers.
• Supervise the creation of visual content: technological diagrams, infographics, process videos, product catalogs, trilingual documents (FR/EN/AR).
• Ensure the uniformity of the brand image across all media (print, digital, trade show stands, packaging).

Organization of events and international presence

• Organize and coordinate the company's participation in professional trade shows, highlighting the company's technical solutions (ex. Djazagro, national production fair, regional agri-food show, Africa show, Gulfood, ).
• Design and lead technical customer seminars (manufacturers of yogurts, cheeses, ice cream, etc.) with professional materials and demonstrations.
• Develop corporate events (technical days, training, webinars) with high added value.

Digital development and expert image

• Manage the company's digital presence (website, professional networks such as LinkedIn).
• Implement targeted lead generation actions for agri-food industrialists.
• Develop scientific communication campaigns to position ACP Solution as a technological leader in food stabilizers.