Senior Marketing Manager - B2B

Si ware systems

As Senior Marketing Manager, you will lead the execution, optimization, and scaling of Si-Ware s marketing initiatives across multiple audiences, geographies, and product lines. You will oversee campaign performance, manage internal and external resources, and ensure marketing efforts are aligned with business objectives.

You will play a central role in strengthening brand positioning, increasing market visibility, improving lead quality, and building a scalable marketing function to support a growing portfolio. You will also drive AI-driven marketing practices, using data, automation, and predictive analytics to enhance targeting and performance. Beyond execution, you will own the transformation of marketing into a structured, performance-driven function that scales with the business.

Key Responsibilities Marketing Strategy Execution

• Lead the implementation of the company s marketing strategy across digital and offline channels.
• Translate high-level objectives into structured campaign plans with clear timelines and deliverables.
• Oversee multi-channel campaigns including paid media, content marketing, email marketing, and events.
• Identify performance gaps and proactively introduce strategic adjustments that accelerate growth.
• Ensure consistent messaging and positioning across all touchpoints.

Team Leadership & Capability Development

• Elevate marketing from execution-focused to performance-led and strategically aligned operation.
• Lead, mentor, and develop marketing team members to ensure high performance and accountability.
• Identify capability gaps and recruit key roles to strengthen execution capacity.
• Establish clear processes, workflows, and performance standards.
• Foster a culture of ownership, collaboration, and data-driven decision-making.

Performance & Marketing Operations

• Introduce and scale AI-enabled marketing practices, including AI-driven demand generation, predictive analytics for lead scoring, and intelligent audience segmentation.
• Oversee demand generation efforts and lead quality improvement initiatives.
• Monitor and lead the optimization of key performance metrics including CPL and CAC.
• Ensure accurate reporting dashboards and regular performance reviews.
• Drive continuous optimization across campaigns and channels.

Agency & International Campaign Management

• Manage and evaluate external agencies and partners.
• Oversee localized marketing efforts in key international markets.
• Ensure brand consistency and performance standards across regions.
• Drive structured collaboration between internal teams and external partners.

Cross-Functional Collaboration

• Work closely with Product Management and Product Marketing to align messaging and go-to-market activities.
• Collaborate with Sales and Business Development to improve lead handover and feedback loops.
• Support event strategy, prioritization, and execution in coordination with commercial teams.

Brand & Market Presence

• Strengthen Si-Ware s visibility in global B2B technology markets.
• Ensure marketing communications reflect the company s innovation, credibility, and engineering excellence.
• Build scalable programs that expand reach, audience engagement, and market authority.