Job Description

Roles & Responsibilities

What you'll do:

Bring a modern and proactive approach to building global marketing campaigns for our artists
Identify strategic opportunities for catalogue and frontline marketing activations in digital space spanning content marketing, anniversary campaigns, re-heat campaigns and remixes
Collaborate cross company between Sony Global team our frontline labels and central teams to identify opportunities, develop and align strategies for maximum impact
Close collaboration with the international markets to implement campaign rollout, localizing activations as needed and ensuring good communication throughout regarding strategy, asset delivery etc
Monitor data/dashboards to inform plans and strategy
Regular, comprehensive updates for artist management as campaign progresses

Who you are:

8-12 years of proven experience in a Marketing or Digital Marketing role
Strong global perspective with in-depth understanding of the international music landscape
Creative, forward-thinking, and proactive, with a passion for identifying new opportunities and leading innovative projects
Digitally fluent with a solid grasp of social media platforms and the ability to leverage data to shape effective marketing strategies
Skilled at managing multiple campaigns across a diverse roster, maintaining efficiency and focus
Highly detail-oriented, with excellent communication skills and a collaborative spirit that thrives in team environments

What we give you:

You join a vibrant global community with the opportunity to channel your passion every day
A modern office environment designed for you, empowering you to bring your best
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt and create what happens next
We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Annual leave, medical leave and medical insurance.

Senior Marketing Manager
Sony Music

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