Senior Marketing Manager Marriott International

Conducting Marketing Activities to Achieve Departmental Goals

Implements regular tracking of initiatives to determine results.

Updates hotel web page content as needed to insure up-to-date accuracy.

Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.).

Developing and Implementing Marketing Strategies

Liaises with key operators of each department to determine goals and marketing needs.

Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives.

Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed.

Coordinates and implements Strategic Alliance partner marketing program elements.

Maximizing Revenue

Develops, plans, and executes programs as necessary to achieve stated revenue goals.

Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.

Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives.

Managing and Conducting Human Resources Activities

Interviews, selects and trains employees.

Directs the work of employees.

Sets and adjusts employees' rates of pay and hours of work.

Handles employee complaints and executes disciplinary action as needed.

Evaluates employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.

Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.