Senior Marketing Manager Levant

Visa

Visa is looking for a seasoned, inspirational leader to continue growing Marketing Services in LEVANT (Lebanon, Jordan, Irad & Syria) region.

As a key member of the NALP Marketing team, the selected candidate will drive the strategy, vision, and go-to-market approach to continue advancing Marketing Services to a profitable and strong revenue driver for Visa in LEVANT.

Marketing Services is a quickly growing business and part of Visa s overall strategic growth priority to deliver value added services revenue through client engagements. We are focused on delivering value to our clients through marketing advisory and execution services. This role provides leadership and guidance to country Client Marketing teams across LEVANT and partners closely with regional counterparts, Visa Consulting & Analytics (VCA), Sales teams and Finance to execute a range of service lines, from research and insights to marketing strategy and execution.
Our Hub Marketing Services team is focused on enabling and supporting our country Client Marketing teams in delivering outstanding client engagements and achieving revenue and margin objectives.

We seek a results-driven, motivated leader who can set a clear vision for growth. The candidate should have a positive, solution-oriented attitude and excel in collaboration. They must have a solid track record of managing high-performance teams and experience in a global matrix environment. The individual will bring proven marketing expertise in world-class brands to elevate our Marketing Services function in LEVANT. This role reports to the VP CEMEA Marketing Services and has a dotted line to the NALP Senior Director of Marketing.

Key Responsibilities

• Strategic Planning & Execution
  • Develop and implement integrated marketing and communication plans tailored to client and market needs.
  • Lead end-to-end management of client marketing programs, including planning, execution, and post-campaign analysis.
  • Support activation of global sponsorships (e.g., FIFA, AFCON) and product platforms with clients.
• Client Engagement & Growth
  • Build and maintain strong relationships with issuers, merchants, MNOs, and fintechs.
  • Provide marketing consultancy, insights, and campaign support to drive Visa portfolio growth.
  • Influence client participation in Visa marketing activities and negotiate financial terms of engagement.
• Marketing Services Delivery
  • Manage Marketing In-Kind (MIK) and Value-In-Kind (VIK) processes, ensuring seamless execution and compliance.
  • Deliver marketing insights, research, and benchmarking to enhance client strategies.
  • Scale MIK opportunities and replicate best practices across markets.
• Cross-Functional Collaboration
  • Partner with internal teams (VCA, Product, Legal, Finance) to deliver integrated marketing solutions.
  • Coordinate with external agencies, suppliers, and stakeholders to ensure timely and impactful campaign delivery.
• Operational Excellence
  • Oversee budgets, timelines, and deliverables for all marketing initiatives.
  • Ensure alignment with global and regional marketing strategies and KPIs.
  • Manage administrative processes related to client contracting and reporting.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.