Senior Marketing Officer (Erbil)

ZainCash

Create engaging, creative, and innovative content for regularly scheduled posts that enlighten audiences and promote brand-focused messaging.

Develop and manage communication content for the company website, PR channels, and the mobile application to ensure a consistent brand voice

Work with internal teams to ensure the timely execution of effective digital content for marketing activities and brand awareness.

Manage and optimize Adjust and other marketing technology platforms to track user acquisition, attribution, and in-app behavior.

Coordinate with vendors to ensure the precise application of digital ads across various platforms, maintaining technical accuracy in tracking links and campaign parameters.

Develop and execute 360-degree marketing campaigns across Radio, Social Media, TVC, Billboards (OOH), and other emerging channels.

Create comprehensive reports and assessments on campaign performance, providing actionable insights into ROI, CAC, and LTV.

Conduct continuous competitor analysis and market research to stay ahead of industry trends and consumer shifts.

Build data-backed business cases to support and justify new marketing initiatives and strategic pivots.

Participate in deciding the marketing budget and ensure efficient allocation across various services and platforms.