Senior Marketing Specialist

DEVOPSOLUTION

Employer Active

Posted on 30 Sep

Experience

4 - 6 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

We are expanding and looking for a Senior Marketing Specialist to manage digital and offline channels, create impactful content to strengthen brand presence, and promote the company s products and services.

Job Responsibilities:

  • Conduct in-depth market research to identify target audiences and analyze online behaviors.
  • Collaborate with creative teams to develop branding concepts, graphic designs, promotional materials, and advertising content.
  • Organize and manage events, exhibitions, and activations to promote our products and services.
  • Identify and optimize marketing channels to effectively communicate product messages to customers.
  • Develop innovative and impactful ideas for marketing activities.
  • Ensure flawless execution of communication, printing, design, and all marketing materials.
  • Lead both outbound and inbound marketing efforts, including event planning, advertising, optimization, and content development.
  • Conduct keyword research and implement SEO best practices to optimize content performance.
  • Prepare well-structured drafts using digital publishing platforms.
  • Create and distribute marketing content to advertise the company's products and services.
  • Update and maintain company websites to ensure relevance and accuracy.

Desired Candidate Profile

  • Bachelor s degree in marketing, Business, or a related field.
  • +4 years of experience in a similar role.
  • Background in software or tech marketing is highly preferred.
  • Previous experience in B2B or B2G is required.
  • Hands-on experience with digital marketing tools and platforms such as Google Analytics, social media management tools, and email marketing platforms.
  • Strong written and verbal communication skills, with the ability to create engaging and persuasive content.
  • Proficiency in managing multiple projects simultaneously and prioritizing tasks effectively.
  • Understanding of SEO, content marketing, and digital advertising trends is a plus.
  • Experience with AI tools is a MUST.

Company Industry

Department / Functional Area

Keywords

  • Senior Marketing Specialist

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