Senior Marketing Specialist

L'azurde for Jewelry

Market Research: Conduct thorough market analysis to identify trends, customer preferences, and competitive positioning within the jewelry industry.

Content Creation: Lead the development of visually attractive marketing materials, including product descriptions, social media content, and promotional campaigns.

Digital Marketing Management: Oversee and optimize our digital marketing efforts, including social media campaigns and website content to engage our audience.

Analytics & Reporting: Monitor and analyze marketing performance metrics, providing insights and recommendations to improve campaign effectiveness and return on investment.

Collaborative Partnerships: Foster strong relationships with agencies by ensuring they are thoroughly briefed on project requirements, and guarantee that all deliverables are submitted on time and without delays.

Event Marketing: Assist in planning and coordinating events and influencer collaborations to enhance brand visibility and customer engagement.

Influencer Collaborations and Partnerships: Assist in identifying and managing collaborations with influencers and brand partners to amplify brand visibility and engage with target audiences effectively

Photoshoot Coordination: Ensure the correct jewelry pieces are collected for photoshoots, assist during the shoot, and follow the creative direction provided by the agency. Provide constructive feedback to enhance the creative output.