Senior Marketing Specialist
Link-Masr
Employer Active
Posted on 22 Sep
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Experience
3 - 6 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
- Develop and execute comprehensive marketing strategies to promote Link-Masr s logistics, import, and export services.
- Conduct market research and competitive analysis to identify trends, opportunities, and target audiences.
- Plan, implement, and optimize digital marketing campaigns across multiple channels including social media, email, and search engines.
- Collaborate with cross-functional teams to create compelling marketing materials and content tailored to diverse markets.
- Manage and monitor marketing budgets, ensuring efficient allocation of resources and maximum ROI.
- Analyze campaign performance metrics and prepare detailed reports to inform decision-making and strategy adjustments.
- Coordinate with external agencies and vendors to enhance campaign reach and effectiveness.
- Organize and participate in industry events, trade shows, and networking opportunities to boost brand visibility.
- Support sales teams with lead generation initiatives and marketing collateral.
- Stay updated on industry developments and emerging marketing technologies to maintain a competitive edge.
Desired Candidate Profile
- Bachelor s degree in Marketing, Business Administration, Communications, or a related field.
- 3 to 6 years of proven experience in marketing, preferably within the logistics, import, or export sectors.
- Demonstrated expertise in developing and executing successful marketing campaigns.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management, email marketing software).
- Experience managing budgets and working with external vendors or agencies.
- Ability to work independently and as part of a remote team.
- Strong organizational and project management skills.
- Creative mindset with a keen eye for detail.
Company Industry
- Logistics
- Transportation
- Warehousing
- Courier
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Senior Marketing Specialist
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