Senior Marketing Specialist

PX

Location: Remote

HQ: Austin, TX

Type: Part-Time Contractor (20 hrs/week)

Duration: 2-3 month initial contract, with a clear path to full-time position as KPIs are met

About PX(PropertyX)

• PX is the first AI property manager for short-term rentals (STRs).
• It was founded by a team of Microsoft and Airbnb alumni, bringing world-class expertise in technology, product, and growth into the future of property management.

Our values

• We believe every property has the potential to create freedom: freedom of time, freedom of income, freedom from the daily grind.
• We exist to unlock that potential by removing the friction, guesswork, and overwhelm from renting.
• Through AI-powered automation and smart insights, we make property ownership effortless, profitable, and future-proof, so owners can focus on living, not managing.

Role Overview

We re seeking a creative, analytical, and hands-on digital marketer to take ownership of PX s digital presence with one clear objective: drive demo requests and boost conversions.

You ll design and execute content strategies across company website, LinkedIn, Instagram, Facebook, Reddit, and beyond, delivering measurable results that fuel PX s growth.

Responsibilities

• Persona-Driven Strategy: Deeply understand PX s users: digital nomads, property managers, and hosts, and tailor content that speaks directly to their needs and aspirations.
• Content Leadership & Design: Own PX s content strategy end-to-end. Plan, create, and publish compelling posts across web and social channels (LinkedIn, Instagram, Facebook, Reddit). Deliver engaging copy and visuals (via Canva or similar tools) that reflect PX s brand voice: professional, empowering, and freeing.
• Develop a consistent content calendar aligned with campaigns and company goals.
• Repurpose content across multiple formats (blogs, social posts, short videos, carousels, infographics).
• Leverage storytelling to showcase PX s value proposition and inspire demo requests.
• Budgeting & Channel Selection: Identify the most effective channels (organic + paid) and allocate resources to maximize reach and conversions.
• Metric Tracking & Optimization: Provide weekly/monthly reporting on: Follower growth & engagement Content reach & click-through rates Demo conversion rate Cost per lead (if paid campaigns are tested)
• Experiment & Improve: Continuously test messaging, visuals, and campaign formats to improve performance and ROI. Stay ahead of trends in SaaS, proptech, and digital marketing.
• Brand Alignment: Ensure all messaging and design assets consistently communicate PX s vision of freedom, efficiency, and future-proof ownership.
• Scalable Foundations: Build repeatable processes, templates, and frameworks that allow PX s content engine to scale as the company grows.

Success Metrics (KPIs)

• Steady flow of high-quality, consistent content
• Visible month-over-month growth in engagement and reach
• Tangible increase in demo requests and lead conversions
• Clear, actionable insights driving marketing strategy forward

Bonus:

• Experience in SaaS, prop-tech, or B2B marketing
• Familiarity with prompt engineering
• Preferred Certifications:
  • HubSpot Inbound Marketing Certification
  • HubSpot Marketing Software Certification
  • Google Analytics 4 Certification
  • Meta Certified Media Buying Professional
  • Meta Certified Creative Strategy Professional

Commitment

• Part-Time Contractor: Flexible hours (20 hrs/week)
• Initial 2-Month Contract: Designed as a launch phase with clear potential to extend and grow into a full-time role as PX scales