Senior Marketing Specialist
RayC Technologies
Posted 30+ days ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Develop and execute comprehensive marketing strategies to promote IoT and AI-powered fleet management and vehicle security solutions.
Manage all social media channels in coordination with our social media agency.
Review, approve, and optimize content calendars and messaging.
Maintain and update the company website and publish blog content
Collaborate with cross-functional teams including sales, product, and engineering to align marketing initiatives with business objectives.
Ensure consistent brand messaging and online presence across all platforms
Monitor and analyze campaign performance metrics, preparing detailed reports and recommendations for continuous improvement.
Revamp company presentations and marketing materials
Stay updated with the latest marketing technologies and best practices to drive innovation within the marketing team.
Desired Candidate Profile
Bachelor s degree in Marketing, Business Administration, Communications, or a related field.
3 to 5 years of proven experience in marketing, preferably B2B sectors.
Strong content and copywriting skills
Experience managing agencies or external vendors
Solid understanding of digital marketing channels
Ability to work independently and take ownership
Experience in technology, IoT, SaaS, or security solutions is a plus
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Senior Marketing Specialist
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