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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
As the Senior Marketing Specialist, you will:
- Plan and execute end-to-end multi-channel campaigns (digital, social, email, and content) aligned with corporate objectives.
- Own the strategy and execution for LinkedIn and Twitter (X), balancing organic community building with paid scaling.
- Partner with Product, Content, and Growth teams to ensure brand consistency across all user touchpoints.
- Monitor KPIs, oversee campaign setup, and provide data-driven insights to refine tactics and improve ROI.
- Collaborate with Data/Analytics teams to track user behavior, retention cohorts, and conversion metrics.
- Drive the promotion of educational content, including video lessons and instructor profiles, ensuring adherence to brand guidelines.
Desired Candidate Profile
The ideal candidate will have: br>
- +5 years of proven experience in marketing, preferably within EdTech or SaaS.
- Expert-level proficiency in LinkedIn Campaign Manager and X Ads Manager.
- Strong ability to interpret complex data, manage funnel metrics, and report on campaign performance.
- Exceptional storytelling skills with a knack for creating engaging educational content.
- Demonstrated success in a fast-paced environment requiring cross-functional teamwork.br
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Senior Marketing Specialist
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Almentor
About almentor: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It s what moves us forward!/p>
Our Mission: almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENAbr>
https://almentor.breezy.hr/p/dc98b18ee51c-senior-marketing-specialist